Hi BBA Students,
Here are my college notes for BBA Marketing Management subject - Services Marketing. This is a 50 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.
Key topics outlined in BBA - Services Marketing Lecture Notes, eBook:
Here are my college notes for BBA Marketing Management subject - Services Marketing. This is a 50 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.
Key topics outlined in BBA - Services Marketing Lecture Notes, eBook:
- Services Marketing: Meaning, Definition, Nature and Scope – Characteristics of services – Classification of services – Reasons for growth of Services – Role of Services in Economy.
- Marketing Mix for Services: Product, Price, Physical distribution Promotion, People, Physical evidence, Process – Service design and delivery.
- Service Failure and Recovery: Service failure, impact of service Failure and Recovery – types of customer actions – Guidelines for effective service recovery system.
- Customer needs and expectations: Factors Influencing customer behavior – service decision making process – Service purchase and consumption – post purchase evaluation.
- Marketing of Other Services: Bank Services, Tourism, Hotel, Insurance, Telecom and airline Services.
