BBA - Services Marketing Lecture Notes, eBook - Free PDF Download

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Leader Member
Mar 26, 2018
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Kochi (Cochin)
Hi BBA Students,

Here are my college notes for BBA Marketing Management subject - Services Marketing. This is a 50 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.

Key topics outlined in BBA - Services Marketing Lecture Notes, eBook:
  • Services Marketing: Meaning, Definition, Nature and Scope – Characteristics of services – Classification of services – Reasons for growth of Services – Role of Services in Economy.
  • Marketing Mix for Services: Product, Price, Physical distribution Promotion, People, Physical evidence, Process – Service design and delivery.
  • Service Failure and Recovery: Service failure, impact of service Failure and Recovery – types of customer actions – Guidelines for effective service recovery system.
  • Customer needs and expectations: Factors Influencing customer behavior – service decision making process – Service purchase and consumption – post purchase evaluation.
  • Marketing of Other Services: Bank Services, Tourism, Hotel, Insurance, Telecom and airline Services.
You can easily download BBA - Services Marketing Lecture Notes, eBook by clicking the link below.