All my MBA colleagues, I am sharing a great MBA Marketing Summer Training Project Report of my friend. He underwent his MBA Marketing summer internship training at Vodafone and topic of his project was - Vodafone's Segmentation, Targeting, Positioning and Marketing Strategy.
List of key topics presented in Vodafone STP & Marketing Strategy - MBA Project Report:
List of key topics presented in Vodafone STP & Marketing Strategy - MBA Project Report:
- Objectives and Introduction
- Segmentation, Targeting, Positioning
- Enterprise Services
- Market and Competitive analysis
- Brand and distribution
- Macro and Micro economical factors
- SWOT analysis, Future strategies
- Ansoff Matrix
- Product Life Cycle(PLC) analysis
- Interview and References
