TATA Motors - MBA Summer Training Project Report - Consumer Perception and Analysis of Future Performance

tina.law

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Mar 26, 2018
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Friends, I am sharing another useful MBA Summer training Project for MBA Marketing students. Here are the details:

Company Name: TATA Motors

Project Type/Title: MBA Marketing Summer Training Project Report - TATA Motors Consumer Perception and Analysis of Future Performance

List of key topics presented in TATA Motors - Consumer Perception and Analysis of Future Performance - MBA Summer Training Project Report:
  • Introduction - Overview of Industry as a whole, Profile of the Organization, Growth of the Organization, S.W.O.T Analysis of the Organization, Porter's five forces analysis
  • Objective & Methodology - Managerial usefulness of the study, Objectives, Limitation, Scope of the study, Research methodology
  • Conceptual Discussion (Theoretical backdrop & Literature Review)
  • Data Analysis
  • Findings and Recommendations
  • ANNEXURES: Include the following details in this section
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