Retail strategy management pdf,lecture notes,ebook download for MBA student

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akshay

akshay

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Hello MBA students,

This ebook of Retail strategy management for all management and MBA students. You can easily download this PDF and study. There are few lecture notes that i have on important topics of Retail strategy management, will also share soon. However, you can comment in the box below if you want some other ebook.The content in this ebook is as follows:


Retail strategy management

An Introduction to Retailing

Introduction; Overview; the Framework of Retailing; the Importance of Development and Applying a Retail Strategy; Theories of Retail Change.

Changing Paradigm of Retail in India


Introduction, Retailing in India: Trends & Opportunities; Traditional Retail Formats; Modern Retail Formats in India; Geographical Markets; Retailing in Rural India; Vertical Marketing System in Indian Retailing; Challenges in Retailing Business in India.

Strategic Process Planning in Retailing


Introduction; Situation Analysis; Objectives; Identification of Consumer Characteristics and Needs; Overall Strategy; Specific Activities; Control; Feedback; a Strategic Planning Template of Retail Management; Case Study.

Building and Sustaining Competitiveness
: A Strategic Approach

Introduction; Methods of Developing Sustainable Competitive Advantage; Value and the Value Chain; Retailer Relationship; Technology and Relationships in Retailing; Ethical Performance and Relationships in Retailing.

Customer Relationship Management

Introduction; Relationship Marketing as New Paradigm; Customer Lifetime Value and Relationship Lifecycle; Customer Loyalty and Customer Satisfaction; Loyalty Marketing of Retailers

Financial Strategy


Objectives and Goals; Strategic Profit Model; Profit Margin Management Path; Asset Management Path;Setting and Measuring Performance Objectives; Types of Measures.

Pricing in Retailing


Retail Pricing: Approaches and Strategies; External Factors Affecting a Retail Price Strategy; Developing a Retail Price Strategy; Implementation of Price Strategy.

Retail Location Strategy


Introduction; the Importance of Location to Retail Companies; Types of Retail Locations; Location Assessment Techniques; Case Study: ECE Project management.

Growth Strategies


Introduction; Growth Options; Outlet Growth: Organic Growth
 

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