Retail marketing research pdf,ebook,lecture notes download for MBA students

akshay

Senior User
Points
43
Location
Other
Student of
Hi Friends,

You can now download the ebook of Retail marketing research in PDF format.This is a resource for all MBA and management students.The lecture notes on Retail marketing research is also available on this forum. The topics covered in this ebook are as follows:


Retail marketing research

Marketing Research

Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research.

Marketing Research Process

Problem identification; Selection of research design: major issues; emic dilemma.

Secondary and Primary Data


Secondary data sources and uses; online data sources and research; Primary data collection: methods and instruments, Attitude measurement; Sampling plan.

Multivariate Country Data Analysis


Issues and process; Univariate and multivariate data analysis techniques, Research Report Preparation and Presentation; Product research; Advertising research; Ethical issues involved in international marketing research.
 

Downloads

 
From around the web: