Friends, I am sharing an MBA Marketing summer training project for training completed at PTL Swaraj Tractors, Punjab. The project topic is - Mechanical Research on Punjab Tractor Limited.
List of topics presented in PTL Swaraj - Mechanical Research - MBA Marketing Summer Training Project Report:
List of topics presented in PTL Swaraj - Mechanical Research - MBA Marketing Summer Training Project Report:
- History and development of tractor
- Indian Tractor Industry - History, Industry basics, Segment wise analysis, State wise analysis, Challenges for tractor industry, Company Profile, PTL’s birth
- Introduction to the company - Growth of the company, Origin of word “Sawraj”, Current Scenario, Formation of a new entity (M&M and PTL)
- PTL’s journey of growth-A summary
- Project: - Mechanical Research