PGDM marketing management project study on marketing strategy of nano

akshay

Senior User
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Hi Friends,

I am sharing a very interesting project for students pursuing MBA and PGDM. This report contains the study of marketing strategy for Tata Nano.Below is the objective of the marketing management project.


Objectives
The objective of this study is to focus on focused on:

  • To understand the concept of positioning and re-positioning
  • To comprehend the positioning strategy adopted by Tata Nano in India
  • To determine the reasons for failure of positioning strategy adopted by Tata Nano in India
  • To understand the rationale behind the re positioning of Tata Nano
  • The Road ahead

To download MBA/PGDM marketing management project study on marketing strategy of nano, click on the icon below.
 

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