[PDF] MBA Marketing Management Project on Launch of new mobile phone

Feb 19, 2015
Hello Friends, check out this interesting project for the MBA/PGDM subject Marketing management on the topic - Launch of new mobile phone. I am also sharing a brief introduction of this project below.

Introduction to the study: Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix of:

  1. The right product or service
  2. Sold in the right place
  3. At the right price
  4. Using the most effective forms of promotion. This is sometimes referred to as the 4Ps
This project report analyses the Marketing Mix, STP analysis and SWOT analysis for launching a new mobile handset by an India Mobile handset company.

Click on the icon below to start downloading the Marketing management MBA project on launch of new mobile phone.


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