MBA project report on topic comparison between online & offline shopping preferences of consumer PDF download

Pri.mod

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Aug 15, 2022
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Hi MBA students, I am sharing a project report on the topic comparison between online & offline shopping preferences of consumer in a PDF file on this thread. This MBA general management project report has been successfully submitted by one of your senior MBA prost graduate and scored very good marks from the professor.

Here is the objective/abstract covered in this MBA general management project report on comparison between online & offline shopping preferences of consumer-
  • To analyse the significant difference between the online and offline consumer groups in terms of demographic, technology use, availability and attitude of the consumer
  • To examine the factors influencing the consumer to switch from the offline shopping to online shopping and online to offline shopping
  • The factor influencing the consumer to shop solely online and solely offline
  • To analyse whether the qualification of the consumer affect the online shopping and offline purchasing
Scope of the study
  • The project has been conducted to gain deeper understanding of research about online and offline customer and their experience
  • The review clarifies and simplifies the dominant dimension consumer consider when they make any online purchase decision
  • Following this, the major theoretical gap related to understanding what and why consumers do, and do not purchase using the Internet is explored with respect to the theories of retail change and consumer behaviour theory with particular reference to the buying decision process
  • The study examined the interrelationships among quality, value, satisfaction, and loyalty when consumers choose to shop online or offline
  • The responses collected from respondents are limited in number
Simply click the download link below to get MBA project report on topic comparison between online & offline shopping preferences of consumer project report for MBA course.
 

Downloads

  • MBA Finance_comparision-between-online-amp-offline-shopping.pdf
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