MBA/PGDM Marketing course subjects list in India

Get MBA/PGDM Marketing course subjects list in India in MBA Marketing Notes, eBooks Download section at Studynama.com.

Admin001

Administrator
Staff member
Joined
Jan 18, 2015
Messages
367
Reaction score
88
Points
28
Location
Kanpur
Location
Kanpur
Gender
Male
MBA Marketing is one of the most sought after specialization of the MBA or PGDM course. Often students are concerned about the subjects which they will be taught in MBA Marketing course. Here I am sharing a list of subjects sorted and segregated semester wise which will help MBA Marketing aspirants get a rough idea of the subjects in this course -

MBA Marketing first year and first semester subjects:

  • Principles & Practice of Management
  • Business Environment
  • Managerial Economics
  • Statistical Analysis & Operations Research
  • Financial and Cost Accounting
  • Marketing Management
  • Financial Management
  • Organizational Behavior
  • Business Statistics
  • Communication for Management
MBA Marketing first year and second semester subjects:
  • Accounting for Managerial Decisions
  • Computer Application ? I
  • Sales Management
  • Consumer Behavior
  • Agricultural and Rural Marketing
  • Marketing Research
  • Advertising Management
  • Business Environment
  • Business Laws
  • Research Methodology
  • Managing Human Resources
MBA Marketing second year and third semester subjects:
  • Corporate Strategy
  • Retailing
  • Entrepreneurship Development
  • Service Marketing & CRM
  • E-Commerce
  • Product & Brand Management
  • International Business
MBA Marketing second year and fourth semester subjects:
  • Strategic Management
  • Marketing of Non - Profit Organization
  • International Marketing Management
  • Computer Application ? II
  • Logistics and Supply Chain Management
  • Management Information System
  • Industrial Marketing
  • Total Quality Management
Please note these subjects are for your reference only, and may vary from one university and college to another.