MBA marketing project on automobile segmentation marketing - honda amaze

[akshay]

Hello Friends,

Check out a very interesting project on MBA Marketing management project on understanding car marketing segment. Below, I am sharing the content of the MBA/PGDM project report:

Contents of the project report -

• Introduction
• Honda Cars India: Company Profile
• Honda Amaze
• Competition
• Honda Amaze Petrol vs. Rivals
• Honda Amaze Diesel vs. Rivals
• Consumer Behaviour: Factors effecting Decision Making & Purchase
• Purchase Decision Process
• Broad Classification of Consumer Behaviour
• Factors effecting CBB for Automobiles
• SWOT Analysis of the Indian Automotive Industry

You will find attached a report and presentation on the above topic. To download both Marketing management project on understanding car marketing segment files click on the icon below.