MBA marketing project on automobile segmentation marketing - honda amaze

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akshay

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Hello Friends,

Check out a very interesting project on MBA Marketing management project on understanding car marketing segment. Below, I am sharing the content of the MBA/PGDM project report:


Contents of the project report -
  • Introduction
  • Honda Cars India: Company Profile
  • Honda Amaze
  • Competition
  • Honda Amaze Petrol vs. Rivals
  • Honda Amaze Diesel vs. Rivals
  • Consumer Behaviour: Factors effecting Decision Making & Purchase
  • Purchase Decision Process
  • Broad Classification of Consumer Behaviour
  • Factors effecting CBB for Automobiles
  • SWOT Analysis of the Indian Automotive Industry
You will find attached a report and presentation on the above topic. To download both Marketing management project on understanding car marketing segment files click on the icon below.
 

Downloads

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