MBA Marketing - Industrial Marketing Notes & eBook - Second Year Sem 4

[shruthi.ur]

Hey Folks,

I welcome you to my MBA thread on Studynama Community. On this thread, I have shared the PDF lecture notes for the subject – INDUSTRIAL MARKETING.

These notes and eBook on INDUSTRIAL MARKETING have been prepared by experienced Commerce faculty and toppers and will provide you with easy to study material. There are 245 no. of pages in this PDF lecture notes and the PDF file can be easily downloaded below.

List of key topics in INDUSTRIAL MARKETING Notes eBook:

• UNIT-I

Introduction to Industrial Markets - Industrial Marketing System, Concepts and Characteristics - Types of Industrial Markets - Industrial Buyer Behaviour.

• UNIT-II

Strategic Industrial Marketing (S.T.P.) - Marketing Information Systems and Marketing Research – B2B Commerce.

• UNIT-III

Classification of Industrial Products and Services - New Product Development and Introduction - Industrial Product Management - Pricing Decisions in Industrial Markets.

• UNIT-IV

Formulating Channel Strategies and Physical Distribution decisions – Channel Management - Promotional Strategies for Industrial Goods/ Services.

• UNIT - V

Developing Marketing Strategies and Programs for Industrial Goods / Services. – Formulating channel strategy – Pricing strategy- Promotional strategy – Sales force automation

You can download the PDF lecture notes eBook for the subject - INDUSTRIAL MARKETING below. I hope you like them and get help in your studies. Moreover, please feel free to ask any query below or LIKE this post to motivate me to share more study materials with all students!

Cheers!!