MBA Brand management Lecture notes, Summary eBook - Free PDF download


Expert User
Feb 22, 2015
Student of
Hi Fellow MBA students,

I am sharing with you the eBook & lecture notes of the subject Brand management. The attached PDF file will help you in your studies for Brand management and help you clearing your semester/trimester exams with ease.

The attached MBA Brand management eBook/notes contain the following topics:
  • Branding Concepts: Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
  • Terms associated with Brands: Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
  • Management of Brand: Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
  • Brand Processing: Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
  • Brand Selection: Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with
  • Effective Brand Name: Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
The PDF version of the MBA Brand management PDF eBook notes is attached for free and easy download at the bottom of this thread. Thank you and wish you happy and fruitful studying!


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