Marketing & service management notes, book, eBook for BCOM 2nd year - Free PDF Download

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Hi Friends, I am sharing high quality PDF lecture notes and important questions on Marketing and service management. I hope these lecture notes and handouts on Marketing and service management will help you prepare for your semester exams.

Topics Covered in Marketing and service management PDF notes, eBook, book file:

• UNIT-1:INTRODUCTION TO MARKETING
• UNIT-2:MARKETING ENVIRONMENT
• UNIT-3:MARKETING MIX
• UNIT-4:INTRODUCTION TO SERVICE MARKETING
• UNIT-5:SERVICE SECTOR MANAGEMENT

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