Marketing Research PDF Notes, eBook, Summary for BCom - Free Download


Senior User
Student of
Class XI
Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Marketing Group Elective subject - Marketing Research. This subject is mostly taught as part of the B.Com. Marketing Elective in final year BCom. These PDF lecture notes will help you in preparing well for your semester exams on Marketing Research and save your precious time as you can study from ready made lecture notes.

The major topics covered in these B.Com. Marketing Elective lecture notes and eBook of Marketing Research are:

  • Marketing Research Dynamics
  • Planning the Research Process, Research Design
  • Data Collection Sources and Methods, Designing a Questionnaire
  • Sampling Theory, Hypothesis Testing
  • Data Processing and Preliminary Data Analysis
  • Recent Trends in Marketing Research
I hope these lecture notes on Marketing Research will help you in your B.Com. studies. Moreover, please feel free to ask any query below or LIKE this post to motivate me to share more study materials with all students! :)


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