Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. BFSI Group Elective subject - Marketing of Insurance Products. This subject is mostly taught as part of the B.Com. BFSI Elective in final year BCom. These PDF lecture notes will help you in preparing well for your semester exams on Marketing of Insurance Products and save your precious time as you can study from ready made lecture notes.
The major topics covered in these B.Com. BFSI Elective lecture notes and eBook of Marketing of Insurance Products are:
The major topics covered in these B.Com. BFSI Elective lecture notes and eBook of Marketing of Insurance Products are:
- Overview and introduction to insurance
- Marketing of insurance - insurance marketing, Indian insurance marketing, problems faced by insurance companies,
- Marketing mix of insurance - 7Ps, Tips on successful insurance marketing,
- Case Study - LIC India
- Suggestions