Hi MBA students, I am sharing excellent hand written notes eBook for the MBA subject - Marketing Management (MM) in PDF Format. The attached PDF file will help you quickly revise the syllabus for Marketing Management (MM) subject and help you clearing your MBA semester/trimester exams with ease.
The attached Handwritten Notes eBook on Marketing Management (MM) for MBA quick revision contains the following topics:
The attached Handwritten Notes eBook on Marketing Management (MM) for MBA quick revision contains the following topics:
- Introduction to Marketing Management, the marketing process
- Marketing Environment, Understanding the Marketing-Information Systems (MIS)
- consumer buying behavior, Business Buyer Behavior
- Segmentation, Targeting and Positioning
- Product Management, Product Management-Brand and Branding Strategy
- Pricing, Distribution Management
- Promotion Management-Managing Non-Personal Communication Channels
- Personal Communication Channels
- Customer Relationship Management and Other Contemporary Issues
- International Marketing Management