Marketing Management (MM) hand written notes eBook for MBA quick revision - Free PDF download

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kanika21

kanika21

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Hi MBA students, I am sharing excellent hand written notes eBook for the MBA subject - Marketing Management (MM) in PDF Format. The attached PDF file will help you quickly revise the syllabus for Marketing Management (MM) subject and help you clearing your MBA semester/trimester exams with ease.

The attached Handwritten Notes eBook on Marketing Management (MM) for MBA quick revision contains the following topics:

  • Introduction to Marketing Management, the marketing process
  • Marketing Environment, Understanding the Marketing-Information Systems (MIS)
  • consumer buying behavior, Business Buyer Behavior
  • Segmentation, Targeting and Positioning
  • Product Management, Product Management-Brand and Branding Strategy
  • Pricing, Distribution Management
  • Promotion Management-Managing Non-Personal Communication Channels
  • Personal Communication Channels
  • Customer Relationship Management and Other Contemporary Issues
  • International Marketing Management
Please click the download link below to get the PDF file for Marketing Management (MM) hand written notes eBook for MBA.
 

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