Marketing Management ebook/lecture notes for fourth semester BBA Students download

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Hi Friends,

Here on this thread I am uploading high quality pdf lecture notes and eBook on Marketing Management. Hope these lecture notes and handouts on Marketing Management will help you prepare for your semester exams.


Topic Covered in Marketing Management notes/eBook:
  • Introduction to marketing
  • Marketing Environment
  • Marketing Mix
  • Market Segmentation & Consumer Behavior
  • Customer Relationship Management
  • Recent Trends in Marketing
  • Question Paper
  • Reference books
This handout on Marketing Management can be downloaded by clicking on the pdf icon below.
 

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