Marketing and service management handout/Lecture notes for BCOM first year students

Robin.9

Moderator
Mar 16, 2017
46
49
Gender
Male
Hi Friends, here on this thread I am uploading high quality PDF lecture notes/eBook for Marketing and service management as per the B.Com. syllabus. I hope these lecture notes and handouts on Marketing and service management will help you prepare for your B.Com. semester exams.

Topics Covered in Marketing and service management BCOM first year notes, eBook:

  • INTRODUCTION TO MARKETING MANAGEMENT
  • MARKETING ENVIRONMENT
  • MARKETING MIX
  • INTRODUCTION TO SERVICES MANAGEMENT
  • SERVICE MARKETING IN DIFFERENT SECTOR
  • PREVIOUS YEAR QUESTION PAPER
This PDF eBook, notes on Marketing and service management for BCOM first year students can be downloaded by clicking on the PDF icon below.
 

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  • 1 SEM BCOM - MARKETING AND SERVICE MANAGEMENT.pdf
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vidyulla

Senior User
Oct 5, 2020
37
1
Awesomely helpful PDF eBook/notes on Marketing and Service Management for all BCOM First (1st) year students as per common syllabus in Indian universities! Thanks and appreciate the sharing!!