Hi Friends, here on this thread I am uploading high quality PDF lecture notes/eBook for Marketing and service management as per the B.Com. syllabus. I hope these lecture notes and handouts on Marketing and service management will help you prepare for your B.Com. semester exams.
Topics Covered in Marketing and service management BCOM first year notes, eBook:
Topics Covered in Marketing and service management BCOM first year notes, eBook:
- INTRODUCTION TO MARKETING MANAGEMENT
- MARKETING ENVIRONMENT
- MARKETING MIX
- INTRODUCTION TO SERVICES MANAGEMENT
- SERVICE MARKETING IN DIFFERENT SECTOR
- PREVIOUS YEAR QUESTION PAPER
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