Internet Marketing management ebook,lecture notes,pdf download for MBA

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Feb 19, 2015
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Hi Guys,

I am sharing with you this excellent ebook on Internet Marketing management in PDF format. This ebook is highly recommended for MBA or management students.I will also share the lecture notes on this subject.

The course content in this book is as follows:

Internet Marketing management

  • Introducing Internet Marketing
  • The Internet Micro-Environment Situation Analysis
  • Internet Marketing Strategy
  • Internet and Marketing Mix
  • Relationship Marketing Using Internet
  • E-Mail Marketing Fundamentals
  • Internet Branding
  • Advertising and Integrated Brand Promotion
 

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