Event management pdf,ebook,lecture notes download for MBA students

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akshay

akshay

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Hello Friends,

This is a awesome ebook on Event management for all the student pursuing management courses or MBA. This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section which will really help you during your exams.However, the topics covered in this ebook are as follows:


Event management

Introduction-

Defining Events, Introduction to Events, Demand for Events, Supply and Suppliers: What are events and when and why do we require events. Process of Events: Event Process that is followed from ideation to execution.

Media and Product

Celebrities and Media, Media coverage of events, Celebrities in events: How do we ensure media coverage for events and how celebrities are involved in events and why. Events and More, In Film Product Placement, Just an article, Property Creation: Event managers today are required to create more than events.

Events and Exhibition


Implications and Earnings, Implications of Events, Income from Events, So what went wrong: What kind of revenue is generated from what kind of event? Exhibitions and the Indian Scenario, Exhibitions, ITPO: What are exhibitions and why we need them? Sports Events: A complete docket on how to create and conduct a sports event.

Bans, Laws and Cases

What are the product categories that are banned and how do companies circumvent such issue. What are the laws that govern the entertainment business?
 

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