Hi BBA Students,
I am sharing an ultimate PDF file that contains the notes & eBook for the BBA Fourth Semester/Second year subject - E-Commerce Marketing Management. These notes on E Commerce Marketing Management for BBA are of 73 pages and contains the below topics:
I am sharing an ultimate PDF file that contains the notes & eBook for the BBA Fourth Semester/Second year subject - E-Commerce Marketing Management. These notes on E Commerce Marketing Management for BBA are of 73 pages and contains the below topics:
- Module I Introduction to E Commerce
- Module II Business Models of E Commerce
- Module III Marketing Strategies and E Commerce
- Module IV Electronic Payment System
- Module V Legal and Ethical Issues in E Commerce