Consumer Behavior Lecture notes/ebook pdf download for sixth semester BBA students

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Reuben.10

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Hi Friends,

This thread contains downloadable pdf notes/ebook for the subject Consumer Behavior in the Sixth semester of BBA. I am sure these notes on Consumer Behavior will be really helpful in your exam preparation.


Topics covered in Consumer Behavior notes/eBook:
  • INTRODUCTION TO CONSUMER BEHAVIOUR
  • DEFINITION OF CONSUMER BEHAVIOUR
  • CONSUMER DECISION MAKING MODEL
  • LEARNING
  • PERCEPTION INDUVIDUAL DETERMINANTS OF BEHAVIOR
  • Personality
  • DIFFUSION OF INNOVATION
  • OPINION LEADERSHIP
  • BUSIINESS BUYING
  • PREVIOUS YEAR QUESTION PAPER
You can download these notes on Consumer Behavior by clicking on the pdf icon below.
 

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