Consumer Behavior Lecture notes/ebook pdf download for sixth semester BBA students

[Reuben.10]

Hi Friends,

This thread contains downloadable pdf notes/ebook for the subject Consumer Behavior in the Sixth semester of BBA. I am sure these notes on Consumer Behavior will be really helpful in your exam preparation.

Topics covered in Consumer Behavior notes/eBook:

• INTRODUCTION TO CONSUMER BEHAVIOUR
• DEFINITION OF CONSUMER BEHAVIOUR
• CONSUMER DECISION MAKING MODEL
• LEARNING
• PERCEPTION INDUVIDUAL DETERMINANTS OF BEHAVIOR
• Personality
• DIFFUSION OF INNOVATION
• OPINION LEADERSHIP
• BUSIINESS BUYING
• PREVIOUS YEAR QUESTION PAPER

You can download these notes on Consumer Behavior by clicking on the pdf icon below.