Consumer Behavior ELECTIVE Notes and handout pdf download for BBA

Reuben.10

Reuben.10

Moderator
Mar 16, 2017
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Hi Friends,

This thread contains notes and handout pdf of Consumer behavior elective for BBA Students. These notes will definitely help you better your preparation for the sem exams. Best of luck!


Topics covered in Consumer behavior notes/eBook for BBA:
  • INTRODUCTION TO CONSUMER BEHAVIOUR
  • INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
  • ENVIRONMENT DETERMINANTS OF CONSUMER BEHAVIOUR
  • CONSUMERS DECISION MAKING PROCESS
  • CONSUMER SATISFACTION & CONSUMERISM
  • PREVIOUS YEAR QUESTION PAPER
These notes on Consumer behavior can be downloaded by clicking on the pdf icon below.
 

Downloads

  • CONSUMER BEHAVIOR NOTES.pdf
    2 MB · Views: 416
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