Hi MBA students, I am sharing excellent hand written notes eBook for the MBA subject - Consumer behavior (CB) in PDF Format. The attached PDF file will help you quickly revise the syllabus for Consumer behavior (CB) subject and help you clearing your MBA semester/trimester exams with ease.
The attached Handwritten Notes eBook on Consumer behavior (CB) for MBA quick revision contains the following topics:
The attached Handwritten Notes eBook on Consumer behavior (CB) for MBA quick revision contains the following topics:
- Introduction to the study of Consumer Behavior
- Role of Research in understanding consumer behavior
- Individual Influences on Consumer Behavior and CRM: Part 1
- Individual Influences on Consumer Behavior: Part 2
- External Influences on Consumer Behavior
- Consumer Influence and Diffusion of Innovations