Conceptual market planning pdf notes, ebook download for mba students

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Feb 22, 2015
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Dear Colleagues

I have the lecture notes for the subject Conceptual market planning that i am sharing with all of you in this thread. The attached PDF file will help you in your preparation for Conceptual market planning and help you clearing your semester/trimester exams with ease.


The attached ebook/notes contain the following topics:

  • Marketing Audits
  • Marketing Plan
  • Ethical Issues
  • Outcomes Assessment Criteria To achieve each outcome a student must demonstrate the ability to:
  • Generating Evidence
  • Links
  • Resources
  • Delivery
 

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