Concepts of brand management pdf notes, ebook download for mba students


Expert User
Feb 22, 2015
Student of
Dear Colleagues

I have the lecture notes for the subject Concepts of brand management that i am sharing with all of you in this thread. The attached PDF file will help you in your preparation for Concepts of brand management and help you clearing your semester/trimester exams with ease.

The attached ebook/notes contain the following topics:

Branding Concepts
Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.

Terms associated with Brands
Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.

Management of Brand
Brand Loyalty; Brand Relationship; Brand Equity; Brand Management

Brand Processing
Brand Evolution; Value of Brand; Brand Planning and Brand Potential.

Brand Selection
Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.


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