Friends, Here's another great MBA Summer Training Project which my friend completed at Coats India (Madura Coats) Limited last year. The topic of this training and project was - Market Research for Coats India (Madura Coats).
List of key topics presented in Coats India (Madura Coats) - Market Research Project Report for MBA Marketing:
List of key topics presented in Coats India (Madura Coats) - Market Research Project Report for MBA Marketing:
- Executive Summary, Company Profile
- Trade Profile, Coats Product Range, Speciality of Coats Product, Terms Used in Thread Industry, Industry Scenario,
- Company Policies, Marketing Strategy
- Competitors
- Analysis of the Project - Aims and Objectives, Methodology, Project-1, Project-2, Findings and Suggestions, SWOT Analysis
- Learning Experience and Bibliography