Hi Fellow MBA students
I am sharing with you the ebook & lecture notes of the subject Business marketing. The attached PDF file will help you in your studies for Business marketing and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Basics of Industrial Marketing
Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers.
Buying Behaviour
Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying.
Inputs to Industrial Marketing
Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in Industrial Marketing.
Strategic Planning
Process of Strategic Planning; Macro and Micro Variables Used to Segment Industrial Marketing; Industrial Marketing Strategy in India; Managing the Development of strategic planning & McKinsey 7-s Framework.
Strategy Implementation
Understanding Strategy Formulation and Strategy Implementation; Industrial Marketing Strategy Components; Industrial Marketing Strategy in India; Industrial Marketing Research for New Product Development.
Channel Optimization
Channel Participants; Channel Functions and Dual Channels; Choosing the Right Distributor; Distribution and Manufacturers representatives
Logistics and Marketing Control
Purchasing Practices of Industrial Customers in Indian Context; Marketing Logistics: Physical Distribution and Customer Services; Marketing Control.
Sales Force Planning
Development of Industrial Sales Force; Motivation of Sales Force; Effective Use of Sales Compensation.
Pricing
Price: A Crucial Element in Product Strategy; The nature of Derived Demand; Industrial Product Pricing in India; Segregation of New Product Cost; Pricing in Industrial Marketing.
I am sharing with you the ebook & lecture notes of the subject Business marketing. The attached PDF file will help you in your studies for Business marketing and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Basics of Industrial Marketing
Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape; Economics of Industrial Demand; Classification of Industrial Customers.
Buying Behaviour
Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying.
Inputs to Industrial Marketing
Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in Industrial Marketing.
Strategic Planning
Process of Strategic Planning; Macro and Micro Variables Used to Segment Industrial Marketing; Industrial Marketing Strategy in India; Managing the Development of strategic planning & McKinsey 7-s Framework.
Strategy Implementation
Understanding Strategy Formulation and Strategy Implementation; Industrial Marketing Strategy Components; Industrial Marketing Strategy in India; Industrial Marketing Research for New Product Development.
Channel Optimization
Channel Participants; Channel Functions and Dual Channels; Choosing the Right Distributor; Distribution and Manufacturers representatives
Logistics and Marketing Control
Purchasing Practices of Industrial Customers in Indian Context; Marketing Logistics: Physical Distribution and Customer Services; Marketing Control.
Sales Force Planning
Development of Industrial Sales Force; Motivation of Sales Force; Effective Use of Sales Compensation.
Pricing
Price: A Crucial Element in Product Strategy; The nature of Derived Demand; Industrial Product Pricing in India; Segregation of New Product Cost; Pricing in Industrial Marketing.
