Hi BBA Students,
Here are my college notes for BBA Marketing Management subject - Services Management. This is a 46 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.
Key topics outlined in BBA - Services Management Lecture Notes, eBook:
Here are my college notes for BBA Marketing Management subject - Services Management. This is a 46 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.
Key topics outlined in BBA - Services Management Lecture Notes, eBook:
- Marketing Services: Introduction growth of the service sector. The concept of service, Characteristics of service – classification of service – designing of the service, blueprinting, developing HR
- Marketing Mix in Service Marketing: The seven Ps: product decision, pricing strategies and tactics, promotion of service and distribution methods for services. People, physical evidence and process.
- Effective Management of Service Marketing: Marketing demand and supply through capacity planning and segmentation –internal marketing of services – external versus internal orientation of service strategy.
- Delivering Quality Service: Causes of Service – quality gaps. The customer expectations versus perceived service gap. Factors and techniques to resolve this gap. Customer relationship management. External communication to the customers.
- Marketing of Service With Special Reference To: 1. Financial services, 2. Health services, 3. Hospitality services including travel, hotels and tourism, 4. Professional service, 5. Public utility service, 6. Educational services.
