Hi BBA students,
I am sharing a project report on the topic “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” in a PDF file on this thread. This BBA project report has been successfully submitted by one of your senior BBA Graduate and scored very good marks from the professor.
Here is the objective/abstract covered in this project report on “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” -
To realize our dreams and that also in such a good manner is really a tough task. Flipkart is something which has really opened up the Indian e-Commerce market and that also in a big way. Flipkart uses undifferentiated targeting strategy since people of all demography purchase item online which is available to everyone where the delivery is possible. This Study helps us to know about the marketing strategies of Flipkart that based on electronic goods. Online Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, social media marketing and other less popular forms of digital media. Today is the age of online marketing, every nook and corner of the world is getting connected with the help of the advanced forms of digital media. The article is an attempt to understand what exactly online marketing is and how it affects today's marketing scenario. It elaborates the various strategies which a firm can use to make it more impact in the world of marketing. It tries to explain the evolution of digital marketing from the primary objective of “customer servicing “to more serious and secondary objective of “engagement”.
Simply click the download link below to get “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” project report for BBA course.
I am sharing a project report on the topic “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” in a PDF file on this thread. This BBA project report has been successfully submitted by one of your senior BBA Graduate and scored very good marks from the professor.
Here is the objective/abstract covered in this project report on “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” -
To realize our dreams and that also in such a good manner is really a tough task. Flipkart is something which has really opened up the Indian e-Commerce market and that also in a big way. Flipkart uses undifferentiated targeting strategy since people of all demography purchase item online which is available to everyone where the delivery is possible. This Study helps us to know about the marketing strategies of Flipkart that based on electronic goods. Online Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, social media marketing and other less popular forms of digital media. Today is the age of online marketing, every nook and corner of the world is getting connected with the help of the advanced forms of digital media. The article is an attempt to understand what exactly online marketing is and how it affects today's marketing scenario. It elaborates the various strategies which a firm can use to make it more impact in the world of marketing. It tries to explain the evolution of digital marketing from the primary objective of “customer servicing “to more serious and secondary objective of “engagement”.
Simply click the download link below to get “A study on efficacy of online marketing of Flipkart based on electronic goods in Coimbatore city” project report for BBA course.