Hi BBA students,
I am sharing a BBA project report & case study on the topic consumer preferences of chips ITC bingo in a PDF file on this thread. This BBA project report & case study on consumer preferences of chips ITC bingo has been successfully submitted by one of your senior BBA Graduate and scored very good marks from the professor.
Here is the objective/abstract covered in this BBA project report & case study on consumer preferences of chips ITC bingo-
OBJECTIVES
I am sharing a BBA project report & case study on the topic consumer preferences of chips ITC bingo in a PDF file on this thread. This BBA project report & case study on consumer preferences of chips ITC bingo has been successfully submitted by one of your senior BBA Graduate and scored very good marks from the professor.
Here is the objective/abstract covered in this BBA project report & case study on consumer preferences of chips ITC bingo-
OBJECTIVES
- To study about the consumer attitude towards BINGO!
- To study on the distribution network of ITC`s BINGO!
- To identify customer`s satisfaction levels with regards to distribution and sales of BINGO!
- To study about its competitors and their strategies in the market
- To work and understand about hardcore sales.
- To study about the promotional strategies of BINGO! to attract customers.
- To study about Customer Preferences towards BINGO!
NEED FOR THE STUDY
Bingo brings a tremendous change in the Indian snack industry. Before launching of bingo,
lays was the market leader in this segment followed by Haldirams and other local players
respectively. After launching of Bingo!, the scene was completely changed by occupying the
16% market share and also in emerging as the perfect competitor for Lays. Therefore, the
main aim was to analyze the consumer‘s presences on chips-A case study on Bingo! in
Malakpet (MRL Trading Co.) region, Hyderabad. The study was mainly based on the survey
on retailer‘s who like to purchase Bingo! and who don‘t. Also on consumer‘s preferences on
chips
To collect the data two types of questionnaires were prepared.
Questionnaire 1:A questionnaire on Bingo! with reference to retailers
Questionnaire 2: A questionnaire on consumer‘s preferences on Bingo
Simply click the download link below to get project report & case study on consumer preferences of chips ITC bingo for BBA course.
Bingo brings a tremendous change in the Indian snack industry. Before launching of bingo,
lays was the market leader in this segment followed by Haldirams and other local players
respectively. After launching of Bingo!, the scene was completely changed by occupying the
16% market share and also in emerging as the perfect competitor for Lays. Therefore, the
main aim was to analyze the consumer‘s presences on chips-A case study on Bingo! in
Malakpet (MRL Trading Co.) region, Hyderabad. The study was mainly based on the survey
on retailer‘s who like to purchase Bingo! and who don‘t. Also on consumer‘s preferences on
chips
To collect the data two types of questionnaires were prepared.
Questionnaire 1:A questionnaire on Bingo! with reference to retailers
Questionnaire 2: A questionnaire on consumer‘s preferences on Bingo
Simply click the download link below to get project report & case study on consumer preferences of chips ITC bingo for BBA course.