BBA - Marketing Strategies Lecture Notes, eBook - Free PDF Download

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Leader Member
Mar 26, 2018
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Kochi (Cochin)
Hi BBA Students,

Here are my college notes for BBA Marketing Management subject - Marketing Strategies. This is a 46 page PDF notes/eBook which will give you a quick overview of the subject Marketing Strategies and help you to study quickly for your semester exams.

Key topics outlined in BBA - Marketing Strategies Lecture Notes, eBook:
  • Product Planning and development: Meaning, Characteristics, classification Product mix strategy, New Product development process, Product life cycle, Branding-types-brand equity – Packaging, labelling.
  • Pricing Strategy: Factors affecting pricing decisions, - pricing objectives – pricing policies- New product pricing strategies.
  • Marketing Channel Decision: Nature and importance channel levels – factors affecting channel selection - wholesaler and retail marketing-Marketing logics.
  • Promotion Mix Strategy: Meaning and importance – types of promotion mix – selecting a promotion mix strategy – personal selling – importance.
  • Social Responsibility of Marketing: Marketing ethics – consumerism – environmentalism, societal marketing.
You can easily download BBA - Marketing Strategies Lecture Notes, eBook by clicking the link below.