Hello BBA Students,
I am sharing very easy to study PDF notes for the BBA subject - Business Research Methods. These concise notes on Business Research Methods will help you study and revise quickly during your BBA semester exams and score more marks.
List of topics covered in BBA - Business Research Methods PDF notes and eBook:
I am sharing very easy to study PDF notes for the BBA subject - Business Research Methods. These concise notes on Business Research Methods will help you study and revise quickly during your BBA semester exams and score more marks.
List of topics covered in BBA - Business Research Methods PDF notes and eBook:
- INTRODUCTION TO RESEARCH - Meaning – Objectives – Types of Research – Scope of Research – Research Approaches – Research Process – Research Design – Research Methods Vs Research Methodology - Steps in Research –Problem Formulation – Statement of Research Objective – Exploratory – Descriptive –Experimental Research.
- METHODS OF DATA COLLECTION - Observational and Survey Methods – Field Work Plan - Administration of surveys - Training field investigators - Sampling methods - Sample size.
- TOOLS FOR COLLECTION OF DATA - Questionnaire Design; Attitude measurement techniques – Motivational Research Techniques –Selection of Appropriate Statistical Techniques
- STATISTICAL METHODS - Tabulation of data - Analysis of data –Testing of Hypothesis, Advanced techniques – ANOVA, Chi-Square - Discriminant Analysis - Factor analysis, Conjoint analysis - Multidimensional Scaling -Cluster Analysis (Concepts Only).
- REPORT WRITING - Types of Reports, Business, Technical and Academic Report writing – Methodology Procedure
