Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Second Year subject - Advertising. Advertising is mostly taught as part of the B.Com. 2nd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these B.Com. Second Year lecture notes and eBook of Advertising are:
The major topics covered in these B.Com. Second Year lecture notes and eBook of Advertising are:
- UNIT – I Advertising agencies, role & importance in advertising organization patterns, functions, selection of agency, agency commission & fees advertising department, functions & organization.
- UNIT – II Advertising types of media – Print media (news paper & magazine, pamphlets, posters & broader), electronic media (radio, television audio visuals, cassettes), other media (direct mail, outdoor media). There characteristics, merits & limitations.
- UNIT – III Media scene in India, problem of reaching rural audience & Markets, exhibitions, mela, press conference, media planning, selection of media category, reach frequency impact, cast & other factor influencing the choice of media.
- UNIT – IV Regulation of advertising in India, misleading & deceptive advertising, false claims, advertising agencies, their role & importance in advertising & false claim.
- UNIT – V Media scheduling, evaluation of ad effectiveness, importance & difficulties, method of measuring effectiveness, pre-testing, post-testing communication effect, sales effect.
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