Advertisement and Media Management ELECTIVE handout/lecture notes for BBA students

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Hi,

I am uploading high quality notes for the elective Advertisement and Media Management which can be downloaded in pdf format. I am sure these notes will help you prepare well for your exams.


Topics Covered in Advertisement and Media Management notes/eBook for BBA course:
  • BASIC CONCEPTS AND INTRODUCTION
  • ECONOMIC, SOCIAL AND ETHICAL ASPECTS OF ADVERTISING
  • SOCIAL ASPECTS OF ADVERTISING
  • ELEMENTS OF ADVERTISING COMMUNICATION
  • Functions of Advertising Agencies
  • ADVERTISING AND CAMPAIGN PLANNING
  • CREATIVE STRATERGY AND ADVERTISING BUDGET
  • ADVERTISING COPY TESTING
  • ADVERTISING MEDIA STRATERGY
  • ADVERTISING EFFECTIVENESS AND ORGANISING ADVERTISING FUNCTIONS
You can download the files for Advertisement and Media Management notes/eBook by clicking on the pdf icon below.
 

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