Hi,
I am uploading high quality notes for the elective Advertisement and Media Management which can be downloaded in pdf format. I am sure these notes will help you prepare well for your exams.
Topics Covered in Advertisement and Media Management notes/eBook for BBA course:
I am uploading high quality notes for the elective Advertisement and Media Management which can be downloaded in pdf format. I am sure these notes will help you prepare well for your exams.
Topics Covered in Advertisement and Media Management notes/eBook for BBA course:
- BASIC CONCEPTS AND INTRODUCTION
- ECONOMIC, SOCIAL AND ETHICAL ASPECTS OF ADVERTISING
- SOCIAL ASPECTS OF ADVERTISING
- ELEMENTS OF ADVERTISING COMMUNICATION
- Functions of Advertising Agencies
- ADVERTISING AND CAMPAIGN PLANNING
- CREATIVE STRATERGY AND ADVERTISING BUDGET
- ADVERTISING COPY TESTING
- ADVERTISING MEDIA STRATERGY
- ADVERTISING EFFECTIVENESS AND ORGANISING ADVERTISING FUNCTIONS
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