MBA Advertising Management PDF eBook, Lecture Notes download


Expert User
Feb 22, 2015
Student of
Hi fellow MBA students!

I have got some eBooks, notes and study material for the MBA course students. In this thread, I am sharing the study material and notes for the subject Advertising Management. The attached eBook of Advertising management contains self-prepared notes that will help you understand the concepts theories and help you score well in examinations.

The PDF version of the notes for Advertising Management is attached for easy download and contains the following topics:

> Concepts of Advertising - The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, communication Models in Advertising

> Integrated Advertising Program - Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets

> Understanding Message Strategy - Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement

> Media - Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision

> Campaign Making - Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the scooterette category In Style! Case study, Understanding Campaigns

> Advertising - Advertising Stake Holders, Advertising Organization, Evolution & History of advertising Agency, The working of AD agencies, Organization Structure of Advertising Department, Interface with other Departments, Functions of Advertising Agency

You can easily download these notes, eBook for the subject Advertising Management by clicking the download link below.


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