Market planning management lecture notes,ebook,pdf download for MBA student


Mar 12, 2015
Student of
Hi Fellas,

Check out this superb ebook on Market planning management for MBA and Management students. There are few lecture notes with me that i will share later.The modules covered in this PDF are as follows:

Market planning management

Marketing Audits

Changing perspectives: changing perspectives in marketing planning Assessment of capability: evaluate issues relating to the aspects of competing for the future and balancing strategic intent and strategic reality.

Markerting Plan

The strategic alternatives for new product development: an overview of the marketing planning process, SWOT, objectives in differing markets, products and services, product modification through to innovation, evaluation of product and market match, use of Ansoff matrix in NPD and meeting customer needs, product failure rates and implications for screening ideas against company.

Ethical Issues

Ethical issues in marketing: ethics and the development of the competitive stance, different perspectives on ethics across nations, ethical trade-offs and ethics and managerial cultures Ethics of the marketing mix. management of the individual elements of the marketing mix.


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