Management of retail personnel PDF, eBook, notes download for MBA


Mar 12, 2015
Student of
Hi Friends,

You can now download the ebook of Management of retail personnel in PDF format. This is a resource for all MBA and management students.

The key topics covered in this ebook for Management retail personnel are as follows:

Elements of retail organization. Objectives and tasks. Principles of retail organization.

Evolution Of Retail Organzation: Need of having a professional retail organizations. To capture markets, the need to have different types of retail organizations. Various function of a retail organization.Globalization and retailing.

Types Of Retail Organzation High Volume: Departmental store, hyper market, franchise organizations, merchandising conglomerates.Types Of Retail Organization Low Volume.Voluntary chains, retail Co-operative, Consumer Co-operative, Corporate chains.

Human Resource Management Overview: Gaining Competitive Advantages through Human Resource Management, Objectives of Human Resource, Management, The Human Resource Triad, Special HR Conditions Facing Retailers, Designing the Organizational Structure for a Retail Firm, Matching Organization Structure to a Retail Strategy, Organization of a Single-Store Retailer and National Chain Store, Merchandise Management, Store Operations.

Motivation, Commitment And Issues In retail Human Resource Management: Motivating Retail Employees, Policies and Supervision, Incentives, Organization Culture, Developing and Maintaining a Culture, Building Employee Commitment, Developing Skills, Empowering Employees, Creating Partnership Relationships. Managing Diversity, Legal and Regulatory Issues in Human Resource Management.

Customer Relationship Management: The CRM Process; Loyalty; Overview of CRM Process; Collecting Customer Data; Customer Database: Identifying Information: Privacy and CRM Program; Analyzing Customer Data and Identifying Target Customers; Identifying Market Segment; Identifying Best Customers; Developing CRM Programs; Customer.Retentions; Converting Good Customers and Best Customers; Dealing with Unprofitable Customers; Implementing CRM Programs.

You can easily download these lecture notes, eBook on Management of retail personnel below.


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