Brand positioning pdf lecture notes, ebook download for mba students


Expert User
Feb 22, 2015
Student of
Hi Fellow MBA students

I am sharing with you the ebook & lecture notes of the subject Brand positioning. The attached PDF file will help you in your studies for Brand positioning and help you clearing your semester/trimester exams with ease.

The attached ebook/notes contain the following topics:

General Introduction - Brand Positioning; Consumer's Perceptual Space; Positioning; Perceptual Mapping; Positioning: Rooted in Product Features; The Pursuit of Differential Advantage; Category Related Positioning; Various Facets of Brand Positioning

Symbols by Which We Live and Buy: Positioning with Non Functional Values; Brand Personality; Advertising: Introduction and Significance; Brand Building Advertising; Brand Tracking.

Brand Equity and Franchising Objectives: Rules and Risks of Brand Extension; Brand Equity; Franchising; Brand Mapping and Extension; Reading Minds: Research Techniques for Brand Positioning; New Product Opportunities.


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