bba study material - Free resources at Studynama.com

Marketing research is an important subject in the Bachelor of Business Administration (BBA) curriculum. It involves the systematic collection, analysis, and interpretation of data to inform marketing decisions. Marketing research helps businesses to identify consumer needs, preferences, and...

Management science is a BBA subject that uses quantitative and analytical tools to solve complex business problems. The course covers topics such as operations research, statistical analysis, decision analysis, and optimization techniques. Through the study of management science, students learn...