Financial management MBA project on cost of capital analysis for FMCG sector

akshay

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Feb 19, 2015
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Hello Guys,

Check out an awesome financial management MBA project on cost of capital analysis for FMCG sector.Please find below a brief introduction of this financial management report.


Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.

From the consumers' perspective

  • Frequent purchase
  • Low involvement (little or no effort to choose the item)
  • Low price
  • Short shelf life
  • Must use for daily consumption

From the marketers' angle

  • High volumes
  • Low contribution margins
  • Extensive distribution networks
  • High stock turnover

To download financial management MBA project, click on the icon below
 

Downloads

  • Group-6-COC-FMCG.pdf
    1.4 MB · Views: 559