Marketing management pdf,ebook,lecture notes download for MBA students

Joined
Mar 12, 2015
Messages
77
Likes
3
Points
0
#1
Hello Friends,

This is a awesome ebook on Marketing management for all the student pursuing management courses or MBA. This ebook is in PDF format for you all to download. You can also find lecture notes and handouts in this section which will really help you during your exams.


The key topics covered in this ebook, notes of Marketing management are as follows:

Concepts of Marketing Management:
Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing.

Marketing Environment - Internal & External
Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process.

Developing Market Strategies and the Offerings Part,I
Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging.

Developing Market Strategies and the Offerings - Part II
Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies.

Delivering Marketing Programs, Part III
Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management.

Delivering Marketing Programs, Part II
Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force.

You can easily download these notes, eBook for Marketing management by clicking the link below.
 

Downloads

Last edited by a moderator:
Joined
Feb 5, 2015
Messages
144
Likes
8
Points
18
#2
Thank you for the amazing share. This Marketing management notes PDF document is super helpful.