Hi Friends, I am sharing an MBA Marketing Summer Training Report that my friend created last year as part of his summer training at Mahindra Tractors. The topic of his MBA Marketing project was Promotion of New Product Yuvraj215.
List of key topics in the Mahindra Tractors - Promotion of New Product Yuvraj215 - MBA Marketing Summer Training Report:
List of key topics in the Mahindra Tractors - Promotion of New Product Yuvraj215 - MBA Marketing Summer Training Report:
- Introduction To The Project - Scope Of The Project, Importance Of The Study, Objectives Of The Study
- Research Methodology, Limitations of The Study
- Industrial Profile of Farm Equipment Sector - Industry Scenarios
- The Indian Tractor Market
- Profile of Mahindra & Mahindra Tractors, Mahindra Tractor Histories, About Mahindra Group
- Product Profile - Theoretical Framework
- Definition of Promotion, Components of Promotion - Advertising, Sales Promotion, Personal Selling, Direct Marketing, Public Relations
- Plans & Actions, Data Analysis
- Recommendations & Findings