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Check out an awesome financial management MBA project on cost of capital analysis for FMCG sector.Please find below a brief introduction of this financial management report.
Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
From the consumers' perspective
From the marketers' angle
To download financial management MBA project, click on the icon below
Check out an awesome financial management MBA project on cost of capital analysis for FMCG sector.Please find below a brief introduction of this financial management report.
Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
From the consumers' perspective
- Frequent purchase
- Low involvement (little or no effort to choose the item)
- Low price
- Short shelf life
- Must use for daily consumption
From the marketers' angle
- High volumes
- Low contribution margins
- Extensive distribution networks
- High stock turnover
To download financial management MBA project, click on the icon below