Brand management pdf lecture notes, ebook download for mba students

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Feb 22, 2015
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Hi Fellow MBA students

I am sharing with you the ebook & lecture notes of the subject Brand management. The attached PDF file will help you in your studies for Brand management and help you clearing your semester/trimester exams with ease.

The attached ebook/notes contain the following topics:

Branding Concepts: Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.

Terms associated with Brands: Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.

Management of Brand: Brand Loyalty; Brand Relationship; Brand Equity; Brand Management

Brand Processing: Brand Evolution; Value of Brand; Brand Planning and Brand Potential.

Brand Selection: Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with
Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
 

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