Advertising & Sales Management notes, book, eBook in Hindi medium for BCom Final - free PDF Download

sana_2cool

Moderator
Feb 5, 2015
270
146
Gender
Female
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Hi B.Com. Students, I am sharing B.Com. Third Year subject - Advertising & Sales Management notes, book for Hindi medium students. Advertising & Sales Management is mostly taught as part of the B.Com. 3rd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams.

The major topics covered in these Hindi Medium B.Com. Third Year lecture notes and Book of Advertising & Sales Management are:

  • Communication Process : Basic communication process, role and source; Encoding and decoding of message, media, audience, feedback, and noise.
  • Advertising and Communication Mix : Different advertising functions; Types of advertising, Economic social aspects of advertising; Advertising process-an overview setting advertising objectives and budget.
  • Creative Aspects of Advertising: Advertising appeals, copy writing headlines, illustration, message, copy types;
  • Advertising Media : Different types of media; Media planning and scheduling.
  • Impact of Advertising : Advertising agency roles, relationship with clients, advertising department; Measuring advertising effectiveness; Legal and ethical aspects of advertising.
  • Sales Management : Sales Management, Personal Selling and Salesmanship, Organising the sales efforts;
  • Sales force management: Recruitment, Selection, Training Motivation, Compensating and Controlling sales personnel, Sales Budget, Sales quotas and Sales Territories.
You can download these Hindi Medium PDF lecture notes on Advertising & Sales Management for your B.Com. Third 3rd year studies by clicking the download link below.
 

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Jaan786

Newbie
Aug 22, 2020
1
0
What is Advertising agency and it's organization. Please Answer me in Hindi Medium.this topic not available in PDF online note sales and advertising book.
 

Pri.mod

Staff member
Aug 15, 2022
442
16
Gender
Female
Student of
NA
What is Advertising agency and it's organization. Please Answer me in Hindi Medium.this topic not available in PDF online note sales and advertising book.
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