MBA summer training report on marketing of pharmaceutical products

akshay

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Feb 19, 2015
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Hello friends,

Download the MBA summer training project report on marketing of pharmaceutical products. This summer training report is useful for MBA/PGDM students.I am also sharing the brief introduction of the project below.


Introduction

This is a project to find the use of haemostats in vertinary sector and the awareness of Revici among the vertinary doctors.
The studywas conducted in the market with the help of Doctors & Chemists.Facts & figures given have been derived from the questionnaire designed for the purpose of questioning the doctors.The key findings are: 100% Vertinary doctors use haemostat.99.1% doctors use Revici . About 50% of total use of haemostats , Revici is used.Next to Revici is Botrophase & Streptocorm .Haemostats are more used in summer, so there is more sale in April-July.

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  • MBA summer training report on marketing of pharmaceutical products.pdf
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